James Cassin-Reed is the Vice President of Revenue Strategy at ALKU, where he oversees the strategic acquisition, retention, and growth of client accounts while leading initiatives that connect data, technology, and marketing to drive revenue. A passionate advocate for diversity and mental health, James founded ALKU’s Diversity, Equity & Inclusion Council and Unity Employee Resource Group, and serves on the State of Mind ERG focused on mental wellness. His commitment to mental health advocacy is deeply personal, inspired by the loss of a close friend and Nashua North classmate. Born and raised in Nashua, NH, James earned his bachelor’s degree in Business Administration from the University of New Hampshire and completed the Chief Revenue Officer Executive Program at the Wharton School. He is proud to support YouthWell’s mission to strengthen the mental health and well-being of young people across New Hampshire. An avid Boston sports fan, James lives in Beverly, Massachusetts, with his wife and son.